THE BRIEF:
To develop packaging for a boutique product.

DEMOGRAPHIC: 
Young people who are fashion savvy and bored of traditional hair products that always have pictures of beautiful models’ faces on the packaging.

THE SOLUTION:
I created a series of little hair monsters. They are moody, and their hair colours change colours depending on the mood and personality.
Brand logo created from hand drawn typography.
Instagram ad
(student brief)
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