THE BRIEF
Choose a brand and create a campaign to reinforce the brand image.
DEMOGRAPHIC:
Young adults and young families
THE SOLUTION:
I created a geocaching campaign to encourage young people and family to explore different English Heritage sites.
Logo I designed for the campaign. All hand drawn types
The main campaign poster using collage of different English Heritage's sites and hand drawn illustrations.
Use Dover Castle as an example to show how each individual site can roll the campaign out.
Photo collage and hand drawn llustration.
A leaflet to explain the program and visitors can pick up on site.
The types of the titles are all hand drawn.
Online banner animation
The English Heritage geocaching app
(student brief)